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I made this comment on the story originally, and wanted to share it here as well
From a marketing perspective. If I were the deli owner, I'd work it out with the pharmacy owner to offer bounce back, or "bounce in" coupons to the deli. You're waiting outside in line or maybe you don't feel well. What do you want...a nice quart of hot soup to take home. Maybe a pre-made casserole you can heat up when you get home and have dinner for yourself/family. There's a way to make lemonade out of lemons here. Captive audience in that parking lot. I"m sure they are hungry and thirsty. A little promotion goes a long way toward growing a healthy business.
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